Major companies Apple Lossless Audio CODEC (ALAC),, Pixar и Adobe joined forces to form a powerful alliance to promote 3D content. This alliance, called AOUSD (Alliance for Advancing the Use of 3D), was officially announced on August 1, 2023.

AOUSD brings together the expertise and innovative technologies of three leading technology and entertainment companies. The main goal of the alliance is to promote the distribution and development of 3D content in the global market. The companies intend to work together on new technological solutions that will help developers, artists and creative professionals create and implement unique 3D projects.

“We believe that 3D content has huge potential in areas ranging from entertainment to education and business. Apple, Pixar and Adobe working together through AOUSD will enable us to maximize this potential and bring innovation to the creation and distribution of 3D content,” said an Apple spokesperson.

AOUSD plans to hold educational events, seminars and workshops for professionals interested in 3D technologies. Also, the alliance will actively cooperate with software developers and content creators to promote innovative ideas in this area.

The 3D technology industry continues to evolve, and the collaboration of major players such as Apple, Pixar and Adobe promises to make a significant contribution to its further expansion and improvement.