As an expert on Zvezda TV channel

The full release is available on the official website of the Zvezda TV channel at the link: https://tvzvezda.ru/schedule/programs/content/2018082

Material in the text: https://zvezdaweekly.ru/news/t/20196101433-nw3oP.html

Let's talk in more detail about how it was.

Impression 1. For me it was a kind of experiment. First of all, I wanted to answer the question - what is it like to be a participant in a TV program? Moreover, under the banner of an expert. I wanted to know how it was in the backstage. How is the preparation process going, how the make-up artists work. Earlier it seemed to me that it was such a show, all the TV shows. I'll come right now, they'll tell you what to say, what to do. But that was not the case. It began, everyone was warned that there would be a live broadcast, they were allowed to sign the papers. Then I waited for instructions, but apart from the topic, I received nothing as input. Real opinions, real thoughts, real facts. Moreover, during the commercial break, they continue to discuss and argue further and further. Everyone is fascinated))) Is it connected with the TV channel or so everywhere, this is the question. But in this particular case, I am pleasantly impressed.

Impression 2. Organization of the process. I was picked up from the office on Yandex.Taxi Comfort + class and returned to my place after the transfer. All my props were traveling in a separate car. Before the transfer we were put in a room with a lot of food. "Tea drinking" to meet all the participants. And while several people were taken to make-up, we managed to get to know each other. People ask me a lot, were you worried? I didn’t worry: the setting, the people, the atmosphere didn’t let you even think about it.

Impression 3. The level of training of the participants. All experts. No show. That is, window dressing, perhaps, is. I don't know the motives of the other members. Someone comes to sell themselves, someone to bargain with their face, but the fact is that they did not just catch up with people in order to leave smart phrases on the selected topic, but they invited people competent in their field. And smart people are always nice to talk to.

Impression 4. How many people watch the Zvezda TV channel? So I didn't think that so much))) So many people wrote to me and my colleagues after the transfer that I just went nuts. At the same time, we did not warn anyone about our participation. =)

Bottom line: it is too early to judge the results. It is not yet clear how to use such proposals for work activities: whether as advertising, or as the promotion of the technology itself. However, I can consider my participation as a positive experience.